5-year growth outlook
Five-year issuance outlook.
100,000 passes in Year 1 to 10 million by Year 5. Revenue from $300K to $80M.
Year-by-year breakdown
Year 1
Cards
Revenue
Passes100K
New wallet users60K
Revenue$300K
Year 2
Cards
Revenue
Passes400K
New wallet users300K
Revenue$2M
Year 3
Cards
Revenue
Passes1.5M
New wallet users1200K
Revenue$10M
Year 4
Cards
Revenue
Passes4.0M
New wallet users3000K
Revenue$30M
Year 5
Cards
Revenue
Passes10.0M
New wallet users8000K
Revenue$80M
Revenue breakdown
Revenue breakdown
Projected Year-3 revenue composition across 5 streams.
- Card issuance42%Offline + online issuance fees
- Merchant fees24%Partner channel margin
- B2B subscription18%Recurring MRR contracts
- Premium custom10%Branded bulk cards
- Ecosystem6%Downstream wallet usage
Growth drivers
SNS viral distribution — every sold pass = one new wallet user.
SEA + LATAM cross-border remittance replaces 7–15% fee corridors.
Enterprise bulk issuance (HR rewards, customer promos) scales linearly with partner count.
partnership@tonpass.io