Employee birthday gifts, customer appreciation promos, event prizes, quarterly bonuses. Enterprises have countless reasons to issue gift cards in bulk. The problem is cost and complexity.
The pain of legacy B2B gift cards
- Fees β Starbucks 5-8%, Amazon 1-3% (but B2B API access is restricted)
- Regional restrictions β A US card can't be given to a Vietnam employee
- Expiry management β Enterprises carry the liability of unredeemed cards
- API integration β Weeks to months, security review required
- Traceability β Hard to see in real time who received what and when
How TonPass B2B solves it
TonPass lets you issue digital dollars to any recipient in the world through a single API. The standard B2B pipeline structure:
- One API key for global issuance
- Fees reduced from 5% to 3% (B2B volume discount)
- Real-time dashboard β redemption rates, conversions, usage analytics
- Delivered instantly via recipient's email / Telegram
- Unredeemed passes are corporate assets β no budget waste
- GDPR Β· SOC2 Β· AML compliance built-in
Real-world scenarios
Example 1: A Korean gaming company runs a Vietnam server event β top 1000 players get $10 each. Total $10,000 + $300 fees. Saves $2,500/year in FX and fee losses vs legacy.
Example 2: A global remote-first company issues quarterly bonuses β $200 to employees across 50 countries. No paper checks, no bank transfers, no country-specific prepaid cards. One API call.
βWhen a company has employees in 30 countries, there's no longer a reason to contract with 30 separate gift card vendors.β
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